Why 37%

At Enternal Brews, every sip counts. 

Our commitment is to donate 37% of our profits to support our selected mission partners, allowing you to make an eternal impact while enjoying a cup of premium brew. 

Why 37?

Being a prime number that is only divisible by itself, 37 may seem random initially but is far from it.  In the Bible, numbers can have many purposes, such as conveying something significant in the narrative prophetically, spiritually, and/or symbolically.  Further, when one number seems to be repeated, that is no coincidence and two of the numbers we see often are “three” which appears 426 times in the bible and “seven” which appears over 700 times; thus 37.

The word “three” is most commonly associated with the Trinity.  The Trinity (Father, Son, and Holy Spirit), represents the divine wholeness, perfection, and completeness of God. We see numerous other examples of “three” and the pattern of “three” throughout scripture to emphasize Christian theology including:   

·        Resurrection and Redemption: Jesus Christ's resurrection on the third day is a pivotal event in Christian theology, symbolizing victory over death and the promise of eternal life.

·        Patterns of Testing and Validation: The number 3 frequently appears in contexts of testing and affirmation in the Bible. For example, Peter denied Jesus three times before the rooster crowed, yet later affirmed his love for Jesus three times. Jesus was tempted by Satan three times in the wilderness, each time rebuffing the temptation, which emphasizes his spiritual fortitude and readiness for his ministry.

·        Covenant and Promise: The number 3 is also involved in expressions of God’s promises and covenants. For instance, Abraham, Isaac, and Jacob are repeatedly referenced as the patriarchal foundation of God’s chosen people, Israel.

·        Completeness in Events and Narratives: The number 3 can signify completeness or the entirety of an event within biblical narratives. Jonah spent three days and nights in the belly of a great fish, symbolizing a period of reflection and repentance before his mission to Nineveh.

 The word “seven” symbolizes completion, perfection, and divine intervention. The Bible, when it was originally canonized, was divided into seven major divisions. They are the Law, the Prophets, the Writings (Psalms), the Gospels and Acts, the general epistles, the epistles of the Apostle Paul and lastly the book of Revelation. The total number of originally inspired books was forty-nine, or 7 x 7, showing the absolute perfection of the Word of God.  Similar to the number “three”, we see numerous examples of “seven” and the pattern of “seven” throughout scripture to emphasize Christian theology including:  

·        Creation: In Genesis 1, God created the world in six days and rested on the seventh. 

·        The Sabbath: The Sabbath is observed on the seventh day of the week. 

·        The Temple Menorah: The Temple Menorah had seven lamps. 

·        The Book of Revelation: The Book of Revelation includes seven churches, seven seals, seven trumpets, seven bowls, seven stars, seven angels, and seven spirits. 

·        The Lord's Prayer: The Lord's Prayer contains seven petitions. 

·        Jesus' metaphors: Jesus used seven metaphors to describe himself, including the bread of life, the light of the world, and the gate to salvation. 

·        Psalm 12:6: King David described God's words as "like gold refined seven times". 

·        Isaiah 11:1-2: The prophet Isaiah listed seven qualities that the Messiah would have.